It’s a Boise Thing
Brand Overview
It’s A Boise Thing is a community-driven digital publication dedicated to showcasing the people, businesses, events, attractions, and experiences that make Boise one of the fastest-growing and most vibrant cities in the Northwest. Through engaging local content, business features, event coverage, and social media storytelling, the platform keeps residents informed, entertained, and connected to their community.
Focused exclusively on the Treasure Valley, It’s A Boise Thing serves as a trusted source for discovering local businesses, exploring upcoming events, supporting community organizations, and celebrating the stories that define Boise’s culture. By combining website content, social media engagement, email marketing, and sponsored partnerships, the platform provides businesses with meaningful opportunities to reach highly engaged local audiences.
Audience Demographic
Eagle Magazine reaches an affluent, community-focused audience that values local businesses, homeownership, family life, and quality of life.
Primary Audience
It’s A Boise Thing reaches a diverse audience of Treasure Valley residents, including young professionals, families, entrepreneurs, homeowners, community leaders, students, and active consumers who are passionate about supporting local businesses and participating in community events. Readers actively seek recommendations for dining, entertainment, shopping, services, recreation, and local experiences.
Community Profile
Boise is home to more than 250,000 residents and serves as the economic, cultural, and business center of the Treasure Valley. The region continues to experience strong population growth, attracting new residents, remote workers, entrepreneurs, and businesses from across the country. The community is known for its active lifestyle, thriving small business ecosystem, vibrant downtown district, and strong support for local events, arts, and charitable organizations.
Editorial Style
It’s A Boise Thing delivers engaging, informative, and highly shareable content designed to connect readers with the best of Boise. Editorial coverage focuses on positive community stories, local business features, event promotions, dining recommendations, entertainment guides, and lifestyle content that encourages residents to explore and support the Treasure Valley.
Content is written in an approachable, community-focused style and supported by professional photography, video content, social media storytelling, and interactive digital experiences. The platform emphasizes local relevance and timely coverage that encourages audience engagement and sharing.
Advertising and Collaboration
Partner with It’s A Boise Thing to reach engaged Treasure Valley residents through digital marketing, sponsored content, and community-focused promotional opportunities.
Advertising Opportunities
Website Banner Advertising • Sponsored Articles • Business Spotlights • Email Newsletter Sponsorships • Featured Business Listings • Event Promotion Campaigns • Social Media Promotions
Collaboration Opportunities
Giveaway Partnerships • Community Partnerships • Content Marketing Campaigns • Video Features • Event Collaborations • Custom Brand Partnerships • Influencer-Style Promotions • Local Business Features
Example Content
Let’s Connect
Tell us about your business and goals, we’ll create a strategy tailored to you.
Phone:
+208-484-8215
Address:
PO Box 1878 Eagle, Idaho 83616
Services
Digital Marketing
Social Media
Advertising
Content Creation
Event Promotion